Television advertisements create false memories for competitor brands
نویسندگان
چکیده
منابع مشابه
When Photographs Create False Memories
Photographs help people illustrate the stories of their lives and the significant stories of their society. However, photographs can do more than illustrate events; in this article, we show that photographs can distort memory for them. We describe the course of our ‘‘falsememory implantation’’ research, and review recent work showing that photographs can sometimes increase—while other times dec...
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Because image-enhancing technology is readily available, people are frequently exposed to doctored images. However, in prior research on how adults can be led to report false childhood memories, subjects have typically been exposed to personalized and detailed narratives describing false events. Instead, we exposed 20 subjects to a false childhood event via a fake photograph and imagery instruc...
متن کاملContext Effects on Memory for Television Advertisements
This study focuses on the hypothesis that television viewers’, depth of psychological involvement in a program is inversely related to their recall and recognition of accompanying advertisements. Ninety subjects watched an involving or a relatively uninvolving television program accompanied by six completely unfamiliar advertisements. They then responded to a series of questionnaires designed t...
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ژورنال
عنوان ژورنال: Journal of Applied Research in Memory and Cognition
سال: 2015
ISSN: 2211-3681
DOI: 10.1016/j.jarmac.2014.06.001